The new logo is based on the idea of air flow—how buildings breathe. Its simple form suggests balance, precision, and connection.

Two clean, modernist types anchor the visual identity: Public Sans and IBM Plex Mono were chosen for their clarity and neutrality. They pair technical precision with a friendly tone. For ease of use by my client, I chose typefaces available across Canva and Google Docs products. The social layouts use strong left alignment, simple grids, and restrained color. The system helps staff create posts that read cleanly in a feed while feeling unmistakably on-brand.

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Course graphics use consistent typography, proportion, and spacing for clarity. Each piece—slides, certificates, promotional graphics—follows the same visual rhythm, giving the education program a cohesive look.

Each chapter logo fits within the same framework, adjusting color and text placement while preserving the main mark. This structure allows the brand to scale without visual noise.