Sustainable Architecture and Construction Education Logo and Brand

The Passive House Network

Visual identity for a national nonprofit consolidating a distributed Passive House network under a clearer name and structure.

I engaged with the the team at The Passive House Network on a multi-phase collaboration to reimagine and structure their visual brand.

  • Role

    Sole designer and design lead for organizational brand identity

  • Studio

    MASS Design Group, Joelle Riffle

  • Collaborators

    Executive Director, Board of Directors

  • Deliverables

    Organizational brand identity system, logo system, social media templates, and education program sub-branding
    Organizational brand identity system, logo system, social media templates, and education program sub-branding

  • Client

    The Passive House Network is a high-performance building literacy program, offering education on designing and constructing buildings that are efficient, comfortable, affordable, resilient, and healthy.
  • View the Project
No items found.

The new logo is based on the idea of air flow—how buildings breathe. Its simple form suggests balance, precision, and connection.

Two clean, modernist types anchor the visual identity: Public Sans and IBM Plex Mono were chosen for their clarity and neutrality. They pair technical precision with a friendly tone. For ease of use by my client, I chose typefaces available across Canva and Google Docs products. The social layouts use strong left alignment, simple grids, and restrained color. The system helps staff create posts that read cleanly in a feed while feeling unmistakably on-brand.

‍

Course graphics use consistent typography, proportion, and spacing for clarity. Each piece—slides, certificates, promotional graphics—follows the same visual rhythm, giving the education program a cohesive look.

Each chapter logo fits within the same framework, adjusting color and text placement while preserving the main mark. This structure allows the brand to scale without visual noise.

More Projects Like This

Queer History Boston

Asian Pacific Islanders Civic Action Network

Building Black Podcast and Founders International

Joelle Riffle