I help mission-driven organizations and cultural institutions build visual systems across branding, print, exhibitions, and websites.
I'm Joelle Riffle (she/her), a Chicago-based graphic designer and a one-person team with 13 years of experience. I work with nonprofits, cultural organizations, and advocates nationwide.
What I do
I build implementable visual design systems for the way people actually work, live, and communicate. Clients often come in asking for a logo or website. What they receive is a well-defined brand that can be applied across materials, including:
- Brand identity, logo systems, and guidelines
- Exhibition design, signage, and wayfinding
- Websites designed and built in Squarespace
- Reports, publications, and brochures
- Editable templates for social media, presentations, and documents
- Annual reports and fundraising materials
Why a one-person studio
—Mariah McGough, Director of Communication, VOCAL US
I own every phase of a project myself and serve as a single point of contact, rather than dividing attention across an agency team. I see it through its lifespan, not handing off the work to a junior designer, creative director, or project manager. I take on a limited number of client projects, so each one gets 100% of a single real human's work and attention. I've worked with architects, urban planners, fundraisers, project managers, curators, editors, and communications teams.
