My name is Joelle. I use graphic design to uplift the work of making the world a better, more just, more connected, healthier, and happier place.

What I do

I offer down to earth, research-driven, graphic design and strategy resulting in branding, print design, exhibition design, websites, and more. Whether I’m collaborating with a nonprofit or community organization, small business, or a mission-driven individual with a project, I see my design work as a tool to uplift your vision and mission.

  • Branding and logos
  • Exhibition design
  • Signage and wayfinding
  • Publication and book design
  • Website design
  • Wedding stationery
  • Event and conference branding and design
  • Reports, brochures, one-pagers, and briefs
  • Social media graphics and social media templates
  • Presentation design


Before going to work for myself, I was always the first person in any given role — it makes total sense that I’d run my own studio, learning to be strategic, flexible, and purposeful everyday.

  • Joelle Riffle
    Freelance Graphic Designer
  • Graphic Designer

    MASS Design Group
    May 2019—July 2021
  • Communications and Branding Manager
    826 Boston

    August 2018—May 2019
  • Program Coordinator

    Parsons Scholars Program
    February 2015—July 2018
  • Junior Graphic Designer

    MESH Design and Development

    June 2013—July 2014


I’m moved to use my work to support the people, work, and ideas that could most benefit from graphic design. Design should be fun, honest, and approachable. I use my experience in operations and administration to set a stage for play and collaboration to happen, inviting my clients to become partners in our work together. I tap into conversation, research, and workshops to dig in project, offering work that is authentic, specific, and personal.

who i am

In addition to my design practice, I create personal work informed by the trade — using grids, typography, and print production to tell personal and cultural stories through prints, books, and zines. When I’m not at my desk, I’m in my home studio working on a quilt, walking my dog, at a local movie theater, or hiking one of Boston’s beautiful green spaces. I’m inspired by social movements, color, movie title sequences, trail markers, and sun salutations.