I help mission-driven organizations and cultural institutions build clear, durable visual systems across branding, print, exhibitions, and websites.

What I do

Clients often come in asking for a logo or website. What they receive is a well-defined brand that can be applied across materials, including:

  • Brand identities and guidelines
  • Publications and reports
  • Exhibition design, signage, and wayfinding
  • Websites
  • Events and conference identity systems
  • Social media templates and presentation systems

experience

I bring over a decade of experience designing for nonprofits, cultural organizations, and public-facing institutions, with a focus on systems that require clarity, coordination, and longevity. I’ve worked as a lead designer alongside curators, editors, communications teams, and agency partners.

  • Joelle Riffle
    Freelance Graphic Designer
    
2013—Present
  • Graphic Designer

    MASS Design Group
    May 2019—July 2021
  • Communications and Branding Manager
    826 Boston

    August 2018—May 2019
  • Program Coordinator

    Parsons Scholars Program
    February 2015—July 2018
  • Junior Graphic Designer

    MESH Design and Development

    June 2013—July 2014
CONTACT ME

Process

My process is structured and collaborative, designed to produce work that can be maintained after launch. I use conversation, research, and working prototypes to align stakeholders, test decisions early, and build systems clients can actually use. The process emphasizes clear decision-making early on, so the work can move forward with confidence.

Joelle Riffle