Newsletter Logo

The Offbeat

A rhythmic logo for a newsletter integrating insights from business and music


Logo design and brand identity to support the relaunch of Allison Stadd’s substack newsletter


Logo designer


Joelle Riffle



Logo design and brand identity
Logo design and brand identity


The Offbeat is a newsletter about “rethinking work/life balance using cues from music, culture, and psychology.”

The custom letterforms were inspired by jazzy 1970’s typography and piano keys.

For the each newsletter’s header image, I designed a set of easy-to-use glyphs that Allison can apply to relevant black and white photos, instantly branding relevant open source stock photos.

A simple black and white (or near-white) color scheme is punched up with red accents, showing up as a signature line or accent on a photograph.