Brief
The challenge was to create podcast artwork that reflects the approachable yet expert tone of The Recipe
Role
Studio
Collaborators
Deliverables
Client
Background
Since 2021, I’ve collaborated with the Leventhal Map & Education Center on all of their exhibitions, designing graphics that fit seamlessly into their curatorial process. Over time I’ve developed a strong understanding of their space, constraints, and audience. For Processing Place, I was responsible for the exhibition’s graphic identity—defining the look and feel, typography, color, patterns, and wall treatments.
Challenge
The exhibition presented a large collection of objects of varying sizes and formats, all of which needed to feel integrated within a single system. The curators wanted the show divided into clear sections, with recurring touchpoints that guided visitors between pre-digital and digital mapping practices.
The graphics had to work for visitors who read closely as well as those who skim. Housed in the historic, high-traffic Boston Public Library, the LMEC gallery requires every exhibition to be temporary and flexible. I turned those parameters into a system of adhesive grids and dimensional panels that delivers impact for visitors without sacrificing an immersive experience design.
Approach
I built the system around a grid, referencing both geospatial mapping and the pixel. That foundation connected directly to objects like the digitizing puck, once used to trace maps into GIS software. I filled squares with color to create headers, shadows, and emphasis, turning the grid into a flexible structure. For typography, I used a pixel-script font for titles and a monospaced computer face for object details, tying the graphics to the language of early computing.
I designed a highlighted annotation system to connect framed maps with their labels, making relationships clear at a glance. Adhesive wall labels with a grid background formed the base layer, while PVC-mounted reproductions added hierarchy and depth. To support different reading styles, I used solid-filled headers to mark each section, giving visitors a clear entry point whether they skimmed or read closely.
Outcome
The design broke down complex content into distinct, scannable sections while keeping a consistent thread through recurring graphic elements. Visitors could navigate at multiple levels, from quick overviews to detailed exploration. The curators confirmed the design matched their vision, and LMEC rehired me immediately for their next exhibition, Terrains of Independence—our sixth collaboration.
The clean, inviting design featuring a cheerful yellow background, reminiscent of a welcoming home kitchen connects with home cooks while reflecting the professional culinary expertise of the hosts.
By referencing beloved Americana cookbooks and home kitchen aesthetics, the design evokes warmth and a shared love for cooking traditions.
The project brought together two culinary powerhouses, Kenji López-Alt and Deb Perelman, each with a devoted following, to launch a podcast that became an instant favorite. Despite this, the hosts didn't want their likenesses featured, so we had to find another compelling symbol. We landed on a white linen apron, symbolizing the thoughtful yet humble craft of cooking.
Post-launch, The Recipe quickly gained acclaim, earning spots on Esquire’s 26 Best Podcasts of 2024 and The New York Times’ 7 Podcasts to Inspire a New Hobby. With over 25.5k Instagram followers and a 4.7-star Apple Podcasts rating, the brand’s cohesive, timeless design continues to resonate with its growing audience.