Exhibition design for international conservation organization

The Ellen DeGeneres Campus of the Dian Fossey Gorilla Fund

An education gallery within an expansive campus celebrating the work of the renowned primatologist Dian Fossey and the conservation work she influenced

Brief

Exhibition graphic design for the Cindy Broder Conservation Gallery at the Ellen Degeneres Campus of the Dian Fossey Fund

  • Role

    Exhibition graphic designer
  • Studio

    MASS Design Group
  • Collaborators

    Exhibition Design (Schematic + Detailed) and Production: Joelle Riffle; Exhibition Concept by Local Projects; Concept Design: Rick Valicenti and Anna Mort (THIRST) (Graphic and 3D typology concepts, fonts and colors); Renderings and 3D; Design and Visualization: Bethel Abate (MASS); Additional renderings: Miguel Roldán Signes (MASS); Exhibition Design: Maggie Jacobstein Stern (MASS); Design Principal: Amie Shao (MASS); Design Manager: Emily Goldenberg
  • Deliverables

    Exhibition graphic design (schematic and detailed design)
  • Client

    The Ellen DeGeneres Campus of the Dian Fossey Gorilla Fund in Rwanda is a center for gorilla conservation and scientific research.

Background
Since 2021, I’ve collaborated with the Leventhal Map & Education Center on all of their exhibitions, designing graphics that fit seamlessly into their curatorial process. Over time I’ve developed a strong understanding of their space, constraints, and audience. For Processing Place, I was responsible for the exhibition’s graphic identity—defining the look and feel, typography, color, patterns, and wall treatments.

Challenge
The exhibition presented a large collection of objects of varying sizes and formats, all of which needed to feel integrated within a single system. The curators wanted the show divided into clear sections, with recurring touchpoints that guided visitors between pre-digital and digital mapping practices.

The graphics had to work for visitors who read closely as well as those who skim. Housed in the historic, high-traffic Boston Public Library, the LMEC gallery requires every exhibition to be temporary and flexible. I turned those parameters into a system of adhesive grids and dimensional panels that delivers impact for visitors without sacrificing an immersive experience design.

Approach
I built the system around a grid, referencing both geospatial mapping and the pixel. That foundation connected directly to objects like the digitizing puck, once used to trace maps into GIS software. I filled squares with color to create headers, shadows, and emphasis, turning the grid into a flexible structure. For typography, I used a pixel-script font for titles and a monospaced computer face for object details, tying the graphics to the language of early computing.

I designed a highlighted annotation system to connect framed maps with their labels, making relationships clear at a glance. Adhesive wall labels with a grid background formed the base layer, while PVC-mounted reproductions added hierarchy and depth. To support different reading styles, I used solid-filled headers to mark each section, giving visitors a clear entry point whether they skimmed or read closely.

Outcome
The design broke down complex content into distinct, scannable sections while keeping a consistent thread through recurring graphic elements. Visitors could navigate at multiple levels, from quick overviews to detailed exploration. The curators confirmed the design matched their vision, and LMEC rehired me immediately for their next exhibition, Terrains of Independence—our sixth collaboration.

Reflection
The project achieved its core aim: turning dense content into graphics that felt approachable, structured, and engaging. The system proved effective within LMEC’s ongoing program, requiring no significant adjustments for future projects.

To protect mountain gorillas is to research and conserve interconnected animals.

A set of human-scale fabric banners welcome guests to the exhibition and introduces each section.

Visitors are invited to take a personality quiz that inspires their next steps in their paths to being everyday conservationists. Visitors can also take their photos, sealing their pledge with a pic.

A timeline celebrating the life of Dian Fossey grounds the viewer in her extraordinary story and life’s work, continued by the Dian Fossey Gorilla Fund.

An introduction to some notable gorillas in the Virunga Mountains engenders empathy for gorillas by sharing ways in which they live, love, mourn, and raise their families much like humans.

Seven story plinths tell the story of Dian Fossey and, educate visitors on gorilla life, and explore the conservation work of the Dian Fossey Gorilla Fund (DFGF.) Historical images and modern images compliment the narrative, set in both English and Kinyarwanda.

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Joelle Riffle