Brand and template design for grassroots organization
VOCAL-NY
A brand identity for a growing community organizing, advocacy, and direct services organization
Brief
With the organizations existing skyline logo as a springboard, design a visual brand representing the work of the grassroots community organization.
Role
Brand identity designerStudio
Joelle RiffleCollaborators
Deliverables
Brand guidelines (not including logo) featuring brand typography, color scheme, and supporting graphics, poster template, social media template, one-pager templateClient
Voices of Community Activists and Leaders (VOCAL-NY) is a statewide grassroots membership organization that builds power among low-income people directly impacted by HIV/AIDS, the drug war, mass incarceration, and homelessness. Since beginning our collaboration, sister organizations VOCAL Kentucky and the VOCAL Action Fund have since launched.
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