Branding

VOCAL-NY

A brand identity for a growing community organizing, advocacy, and direct services organization

With the organizations existing skyline logo as a springboard, design a visual brand representing the work of the grassroots community organization.

  • Summary

    Design lead for organizational brand system and communications

  • Studio

    Joelle Riffle

  • Collaborators

    Director of Communications

  • Deliverables

    Organizational brand guidelines, outreach materials, chapter-level brand adaptations, and annual report design

  • Client

    Voices of Community Activists and Leaders (VOCAL-NY) is a statewide grassroots membership organization that builds power among low-income people directly impacted by HIV/AIDS, the drug war, mass incarceration, and homelessness. Since beginning our collaboration, sister organizations VOCAL Kentucky and the VOCAL Action Fund have since launched.
  • View the Project

One-page templates must be flexible for different formats and lengths of content.

VOCAL materials are created on the fly by the communications team member and executive directors of each sister organization. Templates must be accomodating to a variety of skill levels and content needs.

Following our intial collaboration, VOCAL brought me back to develop three more brands as their network grows.

VOCAL's sister organizations logos exist within a system developed by the organization's original logo (designed prior to my engagement) with clear forms and colors specific to each location.

VOCAL must project welcome and acceptance to existing and potential members.

Slide deck templates are used for internal and external presenations, trainings, and webinars.

VOCAL is led by those directly impacted by HIV/AIDS, drug policy, mass incarceration, and homelessness. Each brand and piece of collateral must reflect the people power inherent to the organization.

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Joelle Riffle