Exhibition Design for Educational Center

Building Blocks: Boston Stories from Urban Atlases

An exhibition at the library documents a changing Boston through urban atlases

Brief

Graphic design and coordination for a free exhibition at the Leventhal Map & Education Center at the Boston Public Library

  • Role

    Exhibition graphic designer
  • Studio

    Joelle Riffle
  • Collaborators

    Laura Schmidt (Guest Curator), Garrett Dash Nelson and Emily Bowe (LMEC), Print House (Fabricator)
  • Deliverables

    Exhibition Graphic Design
  • Client

    The Norman B. Leventhal Map & Education Center at the Boston Public Library inspires curiosity and learning, and fosters geographic perspectives on the relationships between people and places, through free and accessible collections and resources, critical interpretation and research, and K-12 and public education.

Background
Since 2021, I’ve collaborated with the Leventhal Map & Education Center on all of their exhibitions, designing graphics that fit seamlessly into their curatorial process. Over time I’ve developed a strong understanding of their space, constraints, and audience. For Processing Place, I was responsible for the exhibition’s graphic identity—defining the look and feel, typography, color, patterns, and wall treatments.

Challenge
The exhibition presented a large collection of objects of varying sizes and formats, all of which needed to feel integrated within a single system. The curators wanted the show divided into clear sections, with recurring touchpoints that guided visitors between pre-digital and digital mapping practices.

The graphics had to work for visitors who read closely as well as those who skim. Housed in the historic, high-traffic Boston Public Library, the LMEC gallery requires every exhibition to be temporary and flexible. I turned those parameters into a system of adhesive grids and dimensional panels that delivers impact for visitors without sacrificing an immersive experience design.

Approach
I built the system around a grid, referencing both geospatial mapping and the pixel. That foundation connected directly to objects like the digitizing puck, once used to trace maps into GIS software. I filled squares with color to create headers, shadows, and emphasis, turning the grid into a flexible structure. For typography, I used a pixel-script font for titles and a monospaced computer face for object details, tying the graphics to the language of early computing.

I designed a highlighted annotation system to connect framed maps with their labels, making relationships clear at a glance. Adhesive wall labels with a grid background formed the base layer, while PVC-mounted reproductions added hierarchy and depth. To support different reading styles, I used solid-filled headers to mark each section, giving visitors a clear entry point whether they skimmed or read closely.

Outcome
The design broke down complex content into distinct, scannable sections while keeping a consistent thread through recurring graphic elements. Visitors could navigate at multiple levels, from quick overviews to detailed exploration. The curators confirmed the design matched their vision, and LMEC rehired me immediately for their next exhibition, Terrains of Independence—our sixth collaboration.

Reflection
The project achieved its core aim: turning dense content into graphics that felt approachable, structured, and engaging. The system proved effective within LMEC’s ongoing program, requiring no significant adjustments for future projects.

The titling for the exhibit which uses a variety of fonts — slab serif, condensed sans serif, and wide grotesque, references the historical typography seen in urban atlases across time.

To emphasize the exhibitions concept of how the city has changed over time, circles, crops, and annotations help visitors see how blocks and buildings have changed in form or use. Postcards, archival photos, and other ephemera help illustrate the story further, immersing the viewer in previous versions of our city.

The exhibition’s tonal color system is pulled from the vivid colored blocks used on the atlases.

One woman, Florida Ruffin Ridley is referred to throughout Building Blocks, a singular figure in Boston’s Black history.

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Exhibit Graphic Design
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Joelle Riffle