Printed on uncoated stock with blue-green fields and cropped artwork details, the brochure links two museum exhibitions through one brand system. Its bilingual design reflects Springfield’s Spanish-speaking audience and the project’s commitment to accessibility for all visitors.

Posters and wayfinding extend the exhibition identity beyond the gallery. The clear typography and vivid color carry the tone of the show across the Springfield Museums campus, inviting visitors in from public spaces.

The exhibition identity uses Amarga, a high-contrast serif by Sofia Mohr, selected for its distinctiveness. The typeface’s authorship by a woman echoed the exhibition’s all-women curatorial team and subject matter. The blue-green palette, drawn from tones recurring in the artworks, provided visual continuity across print, signage, and gallery graphics.

At the Michele and Donald D’Amour Museum of Fine Arts, bilingual presentation was essential. English and Spanish appear side by side at the same scale, with careful spacing and high contrast for clarity. The title wall establishes the exhibition’s tone as open, legible, and welcoming.

Inside the brochure, a smaller booklet presents three short texts written by participating artists. These writings give context to their work and bring the artists’ voices directly into the visitor experience.

This section, titled In Their Own Words, uses smaller pages and a different paper stock to set it apart. The shift in scale and texture creates a moment of pause and intimacy within the brochure.

The die-cut cover takes its shape from a Maija Grotell vase, framing Oriole Farb Finkelstein’s self-portrait on the first spread. The opening reveals a view into the artist’s perspective, connecting the exhibition’s theme of “seeing” to the act of holding the brochure.

The exhibition team wanted an interactive element that felt natural to the visitor experience. The brochure itself became that touchpoint, turning its die-cut window into a frame that lets each viewer see the art, and the world, “as they see it.”