Sustainable Architecture and Construction Education Logo and Brand

The Passive House Network

Inspired by modernist graphic design for science and technology, a brand representing a vision for “sustainable, post-carbon, all-renewable energy future.”


I engaged with the the team at The Passive House Network on a multi-phase collaboration to reimagine and structure their visual brand.


Brand identity designer


MASS Design Group, Joelle Riffle



Logo and brand identity, social media templates, education sub-branding
Logo and brand identity, social media templates, education sub-branding


The Passive House Network is a high-performance building literacy program, offering education on designing and constructing buildings that are efficient, comfortable, affordable, resilient, and healthy.

We started with a series of workshops to identify key messages and values, setting a north star for the direction of the brand moving forward.

The logo mark extends easily into adaptable graphic assets for materials like hero images.

Over the next several months, I developed a brand identity including a logo package, presentation templates, social media templates, and more.

Chapter subbranding consolidates regional groups under the larger network.

Passive House brand colors, designed to stand out in a field oversaturated with greens and yellows in the sustainable building sciences.

The education subbranding is employed through course graphics on the organizations website.