New York Focus Five Year Impact Report

Reverberating impact

Part of their broader 5-Year anniversary campaign, Five Years of Focus focused on growing the audience, deepening engagement, increasing major gifts, and demonstrating the impact of their journalism.

  • Summary

    Graphic Designer

  • Studio

    Joelle RIffle

  • Collaborators

  • Deliverables

    16-page impact report and two-page overview

  • Client

    New York Focus is an independent nonprofit newsroom investigating power in the Empire State. Launched in October 2020, New York Focus publishes in-depth journalism that explains how the state really works.
  • View the Project

Impact for New York Focus goes beyond their subscriber or viewer stats. Their reporting has had real-life impacts on policy, governance, and beyond.

The report I designed for New York Focus structures clear and convincing background on the organization, why they do what they do, and where they hope it goes in the future. To reinforce the concept of "impact", a motif of echoing circles repeats throughout the report.

The impact report offers a peek behind the scenes of the nonprofit newsrooms, including images of the reporting staff in action as well as metrics on their successes and reach.

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