Creatives Rebuild New York launched two projects to fund artists and their work, the Artists Employment Program and Guaranteed Income for Artists. I worked alongside their team to design two parallel brands and materials in advance of the application period for both projects opening in spring 2022.
The logomark references the work of Ellsworth Ausby, an African American artist whose work was supported by the Comprehensive Employment and Training Act (CETA), a predecessor to CRNY’s Artists Employment Program.
The brand identity encompasses all the materials the organization need to begin outreach — social media and poster templates, decks for information sessions, and document templates. Now, more than 500 artists and 115 organizations have participated in the two programs.